So RED Digital Cinema is making a phone… What would happen if ALL camera companies made phones?!?
Canon – For 4 years web empires are built on speculating what the flagship phone will be and when it will launch. Riots ensue when a friend of a friend of a friend in the industry hears that it’s going to have a particle accelerator built in. Finally Canon announces and ships… a phone that would have been cutting edge 4 years ago. Still, the menu is nice and the buttons have advanced clickyness.
Nikon – Makes a great phone that has the prime selling point of being backwards compatible with the telegraph.
Panasonic – Announces and ships phone promptly. Phone has fantastic tech and is higher quality than most phones. Only it’s ½ the size and who wants a ½ size phone? No one. A weird niche of core users hack it and become able to travel through time.
RED Digital Cinema – Announces phone with an ad comprised of nothing but a black velvet nude Elvis painting and promises of teleportation. May possibly be able to make phone calls as well. Pre-order sells thousands in the first hour. Charger cable costs more than Canon’s phone. Ships without ability to make phone calls but will on a later firmware. No one notices or cares and is sold out for years.
Blackmagic Design – Announces a similar phone to Red for 1/3rd the price. Takes a year and a half to ship. Is both figuratively and literally a cinder block. Has more glitches than Red’s phone but includes a free paperback copy of Encyclopedia Britannica. Develops a cult following from people who are jealous of Red owners.
Sony – Already makes an awesome phone that no one really cares except that one weird guy in every office who swears by it. Makes 6 variants within the first week. mkXVIII version launches 8 weeks later.
Lytro – Actually makes and delivers a holographic phone but no one buys it once they realize a holographic phone is completely pointless. Their follow up phone is living room sized and sends criminals to the phantom zone.
GoPro – Makes a mediocre phone but pays NASA to let someone bungee jump off the ISS with it while fighting Godzilla. People lose their minds assuming owning the phone will let them do the same thing and they sell like hotcakes. No one remembers the Contour or Drift phones.
Leica – Paints Panasonic’s phone black and puts a red dot on it, doubles the price.
Hasselblad – One-ups Leica, puts a wood handle on a Sony phone, triples the price.
Samsung – Gets bored of crushing the phone market and makes a decent camera that no one really cares about. Tablets start catching on fire. Ditches cameras and goes back to making phones properly.
SIGMA – Makes a pretty good phone… but runs Windows, so no one gives a crap about it.
DJI – Makes a great phone, but the phones tend to crash frequently and each time require being sent back to the factory for a month for repair. Next gen has anti-crash technology. They still crash.
Fujifilm – Makes such a good phone that it’s totally sold out anytime people go to buy one so people just go back to buying Canon’s 4 year old tech flagship phone.
JVC – Makes a new phone with great ergonomics. People aren’t sure whether it runs Windows, Android or IOS so just go buy 4 year old Canon tech instead.
ARRI – Makes a phone with the best call quality on the market. Costs the same as a nice car and weighs about as much. Lacks the teleportation abilities of the Red phone, but is embraced by everyone who wouldn’t dare be seen talking on a Red.
Kodak – Basically invents the telegraph, telegraph pole and telegraph wires. Decides no one will want a wireless phone. Goes out of business in 17 seconds. Licenses name to selfie sticks.
Polaroid – Makes a comeback from certain death by printing text messages on square paper. Minds blown.
Sony’s FS7 first was known as the FS700 mkII by the internet, but those rumours turned out to be false when it was revealed as a new camera altogether and more positioned as a little brother to the Sony F5. It’s rare that I get excited about a camera as most of them are so similar overall but the design form had me interested from the first leaked photos. While it isn’t a revolution, but it has done a very good job of liberating some of the best features of a lot of other cameras. Here’s what I like about it:
F5 sensor. Ok, it’s not the global shutter F55 sensor, but at this price point, I think we can’t complain.
Internal 4k. Technically, it’s internal UHD, but most people are going to call it 4k so I won’t nitpick.
High speed. 240fps at 1080 *MADE* the FS700. While the FS7 retains most of the high speed of the FS700 it also shoots 4k… er… UHD-60fps. That’s nice.
Viewfinder in the right place. Thank God Sony moved away from the rear LCD of the FS100/700. That was awful. This EVF is good enough for the price and allows some flexibility in positioning. Some people will complain, but at least we’re back in the right spot where you can operate it without a second monitor.
Ergonomics. Many cameras (looking at you Blackmagic) seem to be designed by someone who has never used one. In fact, I haven’t seen a camera with a layout I liked since the tape based JVC HD100. This style is a retro-leap for Sony, at least in this price range of camera, back to a pseudo-Super16-ish shoulder mount. For the most part, it works, depending on how tall you are. The control arm will feel too short for anyone over 6′ tall and you have to pull focus right beside your chin. If you got used to using the wacky ergonomics of a DSLR, you’ll get used to using this. At least you don’t have to build a shoulder rig just to hold it steady, though many people will prefer to use this with a rig, as with just the single handle, it will fall over if you try to sit it down with the arm out.
I can come up with a lot of little complaints, but I won’t as the reality is that this is probably the best camera on the market under $14,000… and it’s only $7,999. Given the specs and the price, I’d be very surprised if this didn’t turn into a legacy camera like the EX1.
Ours kits are available for $375/d including 2x batteries, charger, AC, 64gb XQD card & reader.
We now how the DJI Ronin stabilizer for rent! Direct competitor with the Movi, the Ronin offers a great mix of ease of use, quick calibration, and best of all a very low price! And unlike some of the cheap competitors, it’s amazingly smooth, quiet and reliable!
Also, it has the benefit of being able to fly anything up to a Red Epic or Scarlet. Sorry Ursa fans, there’s no chance it’s going to fit.
You can find rental details and pricing on our GEAR page in the menu bar above.
While we don’t offer private instruction on the Ronin, we do offer a free half day at the start of any shoot for you to familiarise yourself with setup and calibration. And if you really love it we also have an option to purchase the DJI Ronin in Vancouver. Ask for details.